Friday, 26 September 2014
Target Audience - General Information
As a short film in the psychological thriller genre, the target audience we are aiming for is both males and females between 15 and 30. This allows for the encompassing of the two main thriller film certificates; 15 and 18. The ages of our target audience contains a large chunk of the thriller viewers, thus allowing us to appeal to a healthy audience size. With this knowledge we have formed our focus group of 10 people with an average age of 20 and no gender bias, even if the actual thriller viewer base is in fact slightly more aimed towards males. As the age of our target audience is so wide a range, due to the indiscriminate nature of those that watch the Thriller Genre and those that watch the Horror Genre, it is better for us to lean our prospective certificate towards the 15 age range; that is, to minimalise the exposure of certain items (swearing, nudity, and use of gore) so that it does not exceed the 18 certificate.
Wednesday, 24 September 2014
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